NTT DATA, a global leader in digital business and IT services, has announced a multi-year partnership with Arsenal, becoming the club’s Official Digital Transformation Partner. With experience in transforming some of the world’s largest sports clubs and events, NTT DATA will introduce new technologies to enhance the Arsenal supporter experience.
Over the next several years, the two organizations will collaborate to strengthen Arsenal’s global connection with its fanbase. Leveraging NTT DATA’s digital transformation expertise, the partnership will enhance the club’s digital platforms, driving growth, boosting performance, and deepening engagement with supporters.
As part of this partnership, NTT DATA will provide data analytics, machine learning, and real-time integrations to help Arsenal deliver a more personalized supporter experience, offering tailored content to fans around the globe. This will also include improved features across Arsenal’s ecosystem, with exclusive insights, promotions, and offers from both the club and its partners.
NTT DATA has a strong presence in sports, serving as a technology partner for major events like The Open and the NTT INDYCAR SERIES. By utilizing real-time data analysis, AI, digital twins, and Private 5G technology, NTT DATA brings fans closer to the action, whether they’re at home, online, or in future stadiums.
Representatives from both parties also congratulated each other and shared their thoughts through the following statements:
“We’re excited to welcome NTT DATA as our first Official Digital Transformation Partner. Our ambition is to strengthen our connection with our supporters around the world so that we can serve them better. Enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.” – Juliet Slot, Chief Commercial Officer at Arsenal
“Arsenal is one of the most recognised football clubs in the world. Its commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business. We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps Arsenal create truly remarkable experiences for its supporters worldwide.” – Niccolo Spataro, CEO of NTT DATA in UK & Ireland
