ASUS Malaysia recently introduced its latest lineup of AI PCs during a roadshow at Low Yat Plaza. As AI technology continues to gain momentum globally, ASUS shared its perspective on market trends and technological advancements through a recent interview.
In 2024, ASUS made significant progress in the AI PC sector with its innovative AI-driven systems. With nearly a decade of AI research and development carried out by a global team of over 5,000 experts, ASUS aims not only to create secure and accessible AI but also to democratize the technology, making it seamless for users.
While many brands can assemble similar hardware, ASUS distinguishes itself with exclusive AI software like StoryCube and MuseTree. These tools offer visual-based AI assistance for generating ideas, text, and graphics, as well as efficiently managing images, providing a comprehensive suite that enhances creativity and productivity.
Coupled with Microsoft Copilot, ASUS demonstrates its commitment to delivering a unique AI experience that resonates with users.
Regarding the Malaysian market, ASUS is responding to the rising demand for AI despite limited consumer awareness. They are leading the way with the launch of the Zenbook 14 OLED, Malaysia’s first AI PC, and the Vivobook S 15, which stands out in the Copilot+ PC segment.
AI PCs benefit not only casual users and professionals but also gamers. The ROG Zephyrus G16 and TUF Gaming A14, equipped with NVIDIA GeForce RTX GPUs, leverage AI technologies like DLSS and Frame Generation to provide highly immersive and smooth gameplay.
ASUS is also expanding into other innovative areas, including gaming handheld PCs with the ROG Ally, as well as dual-screen laptops and gaming tablets for niche markets.
Additionally, the ProArt series now includes powerful AI laptop models, offering content creators high-performance hardware with pro-grade displays to support their creative work anytime, anywhere.
ASUS continues to excel in the local market, holding a 41.5% share in the premium consumer laptop segment and leading the 16-inch laptop market with a 57% share. They also dominate the OLED laptop segment with a 54.4% share. In the gaming market, ROG leads the enthusiast tier, while the standard ASUS brand caters to the budget segment.
Beyond business, ASUS is committed to environmental sustainability. With two decades of experience in environmental initiatives, ASUS has been recognized by the Financial Times as a climate leader in the Asia Pacific region.
The company is on track to transition to 100% renewable energy by 2035, with a target of achieving net zero emissions by 2050. Their sustainability strategy emphasizes responsible manufacturing, a circular economy, climate action, and value creation.
